AAT.
Delivering a refined digital language for AAT’s new brand identity.
Project role
Design Lead
UI/UX
Agency
Brand42
Year
2024 / 2025

Overview
Following AAT’s recent rebrand, we were approached to develop a new digital design language to support the rollout of their refreshed identity across digital products. As part of this process, we ensured that the new designs aligned with AAT’s focus on mobile-first principles, strong accessibility and usability standards, and, integrating their new brand elements into their digital landscape.