FAIRR.
A new digital experience for the leaders in investment risk for the global food sector.
Project role
Supporting Designer
UI/UX
Agency
Brand42
Year
2023
The Challenge
Farm Animal Investment Risk & Return, FAIRR, provides a platform to highlight ESG issues across the global food sector for investment companies. Our challenge was to refresh their digital experience with a new structure that allowed members to find important resources with ease, while revitalising the visual aesthetic to represent engaging data and exciting content.
The Process
The team conducted interviews with key stakeholders to determine relevant changes to the IA to better suit existing content and projections for the future. A key outcome of this process was the identification that content was categorised within key topics, although it wasn’t clear or easy to browse all content within a collective topic.
The Solution
A Thematic Makeover
Alongside creating a UI befitting FAIRR’s brand and new structure, my role was to build a creative solution that effectively branded these topics to become FAIRR’s ‘Themes.’ Constructed from existing components of the brand, we used pillars of colours and patterns that are instantly recognisable to inject immediate impact into page headers and accompany powerful data visualisations.
